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Columbus Taco Fest

Columbus Taco Fest’s mission is to position itself as a regionally and nationally recognized festival destination, by providing a unique mix of Mexican cuisine and quality entertainment through a viable event that attracts visitors and stimulates local economic growth.

Our brand needed to be coherent, consistent and allow them to communicate clearly and succinctly with their audience. That said when we created Columbus Taco Fest we were very clear that it needed to convey an approachable, supportive, friendly & quirky attitude.

As a festival team, we sat down and built a brand audit, finding the good bits, jettisoning the not so good, and pinpointing our brand’s core messages (researching the competition, identifying our place in the market, & talking with our staff throughout every level of the business).

With this wealth of information in our hands, we put together a clear set of brand guidelines on the application of the brand across all media, as well as various other collateral marketing materials that would best suit the brand such as flyers, posters, a website, beer mugs, posters, and t-shirts.

Flannagan’s

Flannagan’s Dublin is a multifaceted event complex unlike anything in the Midwest. At House of Media, we lead the digital and graphic design campaigns for all formats including printed materials. We have worked for many years on the brand and event designs, helping Flannagan’s with creative direction, product design, branding, and marketing while implementing them across all platforms

EL HEFE

El Hefe kitchen wanted to develop its identity across signage elements and its menu. We developed and presented multiple brand identity concepts and worked together to identify which concept fits their needs the best. The final concept plays with positive space, suggesting an old street-food based restaurant.

Columbus Mobile Vendor Program

The Columbus Mobile Vendor Program was founded by Kaplan Artist Group in partnership with the City of Columbus Mobile Food Advisory Board. The program web page lists locations where consumers can find mobile food vendors with information about vendors and the hours they will be at a designated site.

The Columbus Mobile Vendor Program was seeking to create an attractive, streamlined, contemporary website to communicate the benefits of the program with a simple aesthetic and easy-to-use navigation experience. This project required a unique and disciplined approach, requiring House of Media to follow the city of Columbus’s standards and partner with software developers to achieve the client’s vision.

To add value to the program, which was essential for the company’s growth, an entirely unique visual identification system was created, including the design and development of graphic materials.